Interview with Laerte D. Cassoli, Customer Relationship Manager, PhD
– written by Berte Asmussen, 13 September 2011


Under the farsighted management of Dr Paulo Machado, the Brazilian ‘Clinica do Leite’ has developed a range of products, including software, and services. This has resulted in 20 % of Brazilian milk being analyzed in this laboratory. During a remarkable short time he and his team of enthusiastic professionals have built up an extensive customer focused organization and a laboratory using its capacity to the maximum. 

Trying to establish what lies behind their success, Berte Asmussen has talked to Customer Relationship Manager Laerte Dagher Cassoli.

Download and read the entire interview here
Clinica do Leite analyze the “job to be done”


In this article Laerte Cassoli and I have touched upon many subjects. 

We hope that we have managed to intrigue and encourage you to take contact should you require more details 

– Blog with Laerte Cassoli here by posting a comment to this post 

(see above link ‘post a comment’)